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Process
Over the course of the semester, I researched, planned,
and designed a communication product for a specific medical
condition or disease. My work on the project included:
- developing a full project
proposal;
- researching topic in medical journals and popular
media;
- writing all content;
- conducting formative and evaluative user research;
and
- crafting and formally presenting the final product.
Solution
I developed a series of four quick-read informational cards,
as well as a pamphlet-sized booklet providing more in-depth
information. The cards and booklet were developed as a system,
using plain language and "straight talk" to generate
interest in the topic, increase its perceived relevance,
and provide key information in a clear and useful manner.
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